The experts tell us that in human interactions, two people meeting for the first time size one another up and form an opinion of each other in the first seven seconds. In just that short span of time, each determines if the other is a friend or a foe; someone to approach or someone to avoid. Apparently, we take home-buying much more seriously. Because upon pulling up to a house for the first time, buyers take a whole EIGHT seconds to determine if they're going to get out of the car or drive on by.
What does this mean for you as a seller? It means a couple of things. First, in anticipation of all those “internet drive-by” buyers, it’s vital that you use professional photos in your MLS listing, and that the photos taken show your home at its best. As a real estate broker myself, I can tell you that when I’m searching homes for my clients, I know within the first few clicks of the mouse if I’m going to send the listing. If the pictures are unappealing, or if they indicate a complete detachment to the whole house-selling process (think: overflowing garbage bins, curtains half-hanging on windows, a sink full of dirty dishes, stained carpets, or as I saw recently, a half-empty bottle of whiskey and a shot glass), I stop clicking and move on to the next listing. Remember: you only have eight seconds to make a good impression.
Beyond the MLS photos, sellers have to address actual, physical curb appeal. What does a buyer see when he or she pulls up in front of your house? Would their first glimpse be enticing, and cause them to want to see more? The subject of curb appeal always brings to mind one particular home that I drive by every time I’m visiting my friend in New Jersey. She and her husband live in a beautiful 200-year old home in the countryside. The road to their property runs along fence-lined pastures and grazing horses and charming old barns. But just before you reach their home, on one final curve in the road, you come suddenly upon a bizarre sight. For reasons known only to God and this homeowner, the entire front yard is surrounded by a border of dozens and dozens of bowling balls of every color under the sun—orange balls, and purple and and pink balls, and blue balls with sparkly metallic flecks, and rust and cream balls with Jupiter-esque swirls. Each is perched on what looks like a gigantic golf tee, and something about the arrangement makes me think of enormous push-pins sunk in the earth.
It is NOT attractive. And if you offered me a million dollars, I couldn’t describe the house to you, because I’ve never been able to look at anything but those odd lawn ornaments. Someone really should have been loving enough to say, “No, Bert, I do not think we should edge the front yard with bowling balls.”
Of course, you would never do such a thing. But how is your front door looking? Does it need repainting, or replacing? Is the lawn healthy, or is it full of moss? Could the garden beds use a fresh topping of bark? Did you have time last fall to cut back all the spent blooms and branches? Wouldn’t a little color look nice along the walkway? Enhancing your curb appeal doesn’t have to be an expensive or time-consuming endeavor. Start with the most obvious tasks and work down from there. A little touch-up here, a little clipping and trimming and tidying-up there can make a big difference. In fact, it can make all the difference in whether a would-be buyer lingers … or they dash.